We share links, videos, text or images without a pattern on various social networks. If there is a Tennis grand slam and you are a fan you enter in to the buzz, then there are elections and you become a concerned citizen.

There is a marked change in behaviour across time and someone who just falls on your Facebook timeline or Tweets may not appreciate the temporal shift from being a techie to Tennis fan to an aware citizen.

Its important to highlight yourself aggregated these social networks and keep track of our trends across time as it draws more focus on you and your interests. For instance, if you want to identify if there is burst of posts of some topic by an individual or he/she goes uniformly across weeks.

Its about giving credibility backed by your behaviour.

Actwitty creates a timeline of trends, the way you have distributed your shares across topics.

Above screen from Actwitty shows how a sample user was talking a lot about technology, business, non profits around last week.

Actwitty offers users access to data under each topic on timeline. Clicking each topic opens the data on the Feeds section.

This is a unique feature of creating a topical timeline across services. It satisfies the issue of credibility associated with the timeline of data.

We go through blogs, videos, news, images and we share them on our favourite social networks. We also share the data we originate.

Lets take case of Facebook whenever we find some content interesting or engaging we like it, share it on our timeline or just leave a comment on it. On twitter its dominantly retweeting.

So the best way to see the content one is posting was received by its audience well is by seeing how well the audience contributed by liking, sharing or retweeting. Also, this reflects the most correct way of finding the influence of an individual.

If we see a guy who has posted 100+ tweets on technology which has received 1000+ retweets and if we are following good things in technology he surely is a guy to follow or get connected.

Actwitty tracks the likes, comments, shares under a topic for Facebook and retweets under a topic for Twitter.

Above screen shows how friends of user have responded heavily by liking the stories posted by the user and business posts by user did not get such a massive response.

Actwitty as always keeps the data backing to make the impression more credible. Clicking of any counter shows the data with number of likes, shares, retweets or comments.

This is the best metric to calculate the influence and gain maximum out of engagement as opposed to a numeric influence.

We mention lots of important stuff whenever we share a link, video, image or just a simple text. Lets consider following examples:

• Christmas celebrations were great at University
• I think Messi is best footballer of all times.
• We must really put serious thought to move to green energy
• I have been to travel to India, Malaysia, Hongkong and Macau

This pretty much tells a lot about ones life, interests and behaviour.

Such data must just not be kept as a part of timeline, it must be highlighted for enriching the dynamic profile of a user.

A profile which can highlight these mentions and organise them under topics.

Actwitty pulls the data from social networking services, semantic engine of Actwitty categorises the data into topics. Actwitty steps ahead and finds key terms or mentions in every data element and associate them with mentions.

Above sample profile hase some mentions like McDonalds, Angry Birds, Steve Balmer, Facebook and Twitter.

“What we see is what we believe” - Actwitty offers mining of data under each mention. Clicking any mention opens the data under that mention on the Feeds section.

Topics + Mentions gives a consolidated view of an individual by giving a flexible dimension to topics.

Online public profiles of people are looked for knowing them better and making interactions more worthy in real world. Its very important to create that right impression. Problem with existing online profiles is that they are scattered and cater to specific audience.

There are few steps needed to gain maximum potential from your efforts on Internet. Few things which are needed in social media

• Aggregate all your public profiles.
• Dynamic Profiles beat Static Profiles.
• Reputation “Always” backed by data.

Aggregate all your public profiles
You may be an enthusiast creating technology and business vibes by micro-blogging on services like Twitter and Tumblr. At the same time you may have aspects of being a Hollywood fan from Facebook. Its important to integrate profiles.

Dynamic Profiles beat Static Profiles
We create public profiles and fill in our details but in majority cases such public profiles go stale. They reflect education, work, interests which are manually added. There is a lot more which can be extracted from data we share. Like when I say “Roger Fedrer is one of the finest Tennis player” definitely means I am a Roger Fedrer fan. This must be associated with me.

Reputation “Always” backed by data
We need to highlight what are our interest/expertise domain. And this is not just by showing some influence score number, everything has to be backed by your data. If you are seen as a techie, what in your data from Twitter or Facebook give you that reputation.

Actwitty as its USP offers all 3 with a zero effort from user and quick navigation to data.

Above profile highlights how an individual has spread his Internet engagement across 2 services Facebook and Twitter. Technology and Entertainment are his dominant topics.

Actwitty allows users to activate multiple services to be aggregated.

Actwitty at its core pulls user data from social network sites, its semantic engine processes the data for various things like

• Topic of discussion (Technology, Entertainment, Health, Business etc.)
• Key terms mentioned in the shared data
• Data shared has video, image, blog link etc.
• Extracts topical distribution across services.

Actwitty then creates a user impression as shown above which highlights the way user shares his data on his social networking platform.

Above profile shows how we can see number of links, videos, key term mentions are made by the user.A click on videos, links, images shows the data on the Feeds section.

At all times Actwitty keeps the data privacy honoured. For instance, a post which has been shared to “Only” friends in Facebook will be restricted to be seen only by “Friends of the user” from Facebook.

Actwitty has spiralled through various ideas with one primary focus being organise user’s impression for others to see. We have chosen the services judiciously which gives the maximum benefit to the users.

Facebook, Twitter are social network, micro-blogging platforms respectively. A lot of data is originated on these two services and lots of traffic is driven to blogs via a link exchange on Facebook or Twitter. This means majority of bloggers do share their links on Facebook and Twitter.

A huge user base to target, amount of data which can be tapped on twitter and Facebook, a variety of user base and last but not the least the denseness of network by gaining access to friends and followers through viral propagation.

Actwitty at all times wants user to have minimum behaviour disruption.